Goodbye to Traditional Marketing? Can’t We All Just Get Along?
In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–”Extra,...
View ArticleThe Myths of Email Marketing
A few years ago, driven by my curiosity about the state of traditional direct mail marketing vs. online, or email, marketing I proposed an update to a book I had written on direct marketing a number of...
View ArticleYour Best Bet for Establishing Yourself as a Thought Leader? Content...
As both a consultant and someone who works with consultants to help them gain “thought leadership” status and new clients, I’ve watched the field of content marketing and content management grow...
View ArticleDirect Mail Part One: The Big Benefits of Traditional Direct Mail Marketing
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to...
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